Puma
Hoops

Puma came to MAP360 with an ambitious ask: bring the first-ever Stewie30 Training Camp to life. The event would gather the top 30 high school girls basketball players in the country for a weekend of professional training, mentorship, and personal development alongside WNBA star Breanna Stewart.

This was not a product launch or a press event. It was a genuine investment in the next generation of women's basketball. The space had to match that ambition. It needed to feel earned, like a facility these athletes deserved to be in, one that would raise their expectations for what spaces built for them could look like.

MAP360 sourced the location and took full ownership of transforming the space. Working from a brand book created by creative studio Nowadays, we extrapolated a complete environmental design system, adapting the Stewie30 identity across every surface, format, and scale the space demanded.

The venue was Brooklyn Basketball Academy in Industry City, a multi-level space with an existing upstairs court. Below it, we converted a raw warehouse into a fully designed training facility. The space was organized into four distinct zones, each with its own purpose and visual character.

Production constraints on an event build are never theoretical. Here, the sequencing was critical: construction of the space had to be fully complete before any branding installation could begin, and every piece of creative needed sign-off from Nowadays before it went up. The timeline was tight and the approval chain was real.

The one moment that tested everything came during install. A fire alarm had been added to a wall after a large-format decal had already been designed, printed, and delivered. Nobody caught it until we were on site. The decal could not go up as designed.

We redesigned it on the spot, reaccommodating the alarm without compromising the layout or the content. It went back to print. It went up. It looked great. That is what production experience actually looks like: not the absence of problems, but the ability to solve them without letting them show.

The other standout production moment was the exterior garage door graphic, a large-scale decal applied using a flamethrower to activate the adhesive against the metal surface. It is exactly as satisfying as it sounds, and the result was one of the strongest visual moments of the entire installation.

The experience began before the athletes set foot in the space. MAP360 designed the invitation boxes and branded basketballs sent to each of the 30 selected players before the event. The packaging had to carry the weight of the moment, communicating that something significant was coming, that they had been specifically chosen, and that what awaited them was worth the anticipation.

It was the first touchpoint of the Stewie30 Training Camp and the first impression of the brand in their hands.